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Nielsen Study Claims Gamers Choosing Streaming Over DVD
Another new video gaming study, this time from well-known research company Nielsen, has found that online streaming is growing fast as a key use of games consoles, proving Microsoft’s recent desire to...
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Over 80% Of Viewers Simultaneously Watch TV While On Tablet Or Phone
If you find that your spending more time on your tablet or smartphone while watching TV, your not alone. Research by Nielsen shows that a mammoth number of users like to be ‘doing stuff’ on their...
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Impact Of TV Advertising Drops Say Nielsen
We have come a long way since TV advertisers told us back in the 60′s that smoking was good for you. Now viewers are much more ‘clued up’ and wary of what the TV tells them say Nielsen. In fact, the...
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Cross Screen Advertising Boosts Effectiveness By 72% Says Study
More of us viewers are now accustomed to using a second screen, that is to watch TV whilst using our mobile phone or tablet. Now a new study by Nielsen on behalf of AdColony, a mobile video advertising...
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Internet TV Grows While Traditional Viewing Drops – Report
The rise in popularity of internet TV and video-on-demand is affecting traditional TV viewing says a report from Nielsen. But the old fashioned gogglebox is still dominating consumers viewing time, for...
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Television Consumption Changing Thanks To Internet TV Say Nielsen
Watching television is certainly not what it used to be, although TV ownership is dropping, more getting their TV fix via the internet. Consumers finding new ways to watch TV The Nielsen Company said...
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Younger Adults Turning Off Television News And Using Online Apps Instead
There is no denying that the way we consume television is changing, and broadcast companies are looking for new ways to ensure that audiences continue to flock to networks and their latest offerings....
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Netflix Causes TV Viewership Decline
Netflix is causing television viewership decline according to Nielsen. The report, which detailed an 11 percent decline in fewer minutes of television watched each day, was for Netflix subscribers...
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Second Screen Internet TV Usage Continues To Grow
Unsurprisingly second-screen app viewing continues to grow, according to the newest Nielsen Cross Platform Report. In the report, Nielsen now estimates that 36 percent of individuals aged 35-54 are...
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5 Million Households Ditch TV And Turn To Internet Streaming
The number of households in the US that have ditched the television set have hit 5 million according to new data. The Nielsen group have released a new report called, trends in the Zero TV household...
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TV Ratings Get Boosted With A Tweet Says New Nielsen Study
The role of social media in determining the success of a TV show is growing. A Nielsen study has shown that Twitter users have the power to influence a shows popularity and ratings by positive tweeting...
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Time Shift TV On The Rise Says Nielsen Study
Savvy viewers are consuming TV in different ways as technology evolves, and they are increasingly watching time-shifted TV rather than live broadcasts. The Nielsen company media study shows that...
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